Sep. 20th, 2022

grayestofghosts: (percy)
A very interesting episode of the podcast Hooked On Pop came out last week called Invasion of the Vibesnatchers which seemed particularly relevant to my piece on AI art generators as potential IP laundering machines. It's a very, very interesting comparison on how two similar phenomena are being dealt with in two different mediums and how, with both of them, the artists seems to lose.

Most people are not familiar with how music credits and pay works. Various methods of what might be called 'collageing' have been used in popular recorded music since forever -- from literal clips being 'sampled' and used in a new way in a new song, or melodies repeated and reinterpreted and on and on. Also, in the United States, there's a very defined structure of who owns music, and therefore who gets money every time a song is played, so when pieces of a song are used in another song who gets a cut and how is very predetermined. Because of this structure of the business, nobody wants to step on anyone else's toes too badly, so often credit will be pre-emptively awarded before there's any kind of conflict leading to lawsuit if a company thinks there might be an issue. All of this is happening under the listener's nose unless they really look for these credits. Actual disputes like over Robin Thicke's "Blurred Lines" are not common and when they do happen they're usually settled pretty quickly.

Now, an "interpolation" isn't as straightforward a copy as a sampled clip or a repeated line of melody. The example analyzed at the beginning of the podcast showed that no individual piece of the song could be considered really copied directly from the old song being credited, but given that it has a a similar instrumentation, similar structure, etc and certain parts that are relatively unique, like a repetitive whistled melody, the old song is given credit, and with that credit the owners of the credited song get some small cut of the profit of the crediting song.

Later in the episode the host reveals that interpolation credits in popular music have increased from about 10% per year before 2017 to about 20% per year afterward, and the major reason cited why is that, well, the record companies that own songs are encouraging it. There's a definite profit motive here -- when someone uses a song they already own to make something new, they will get a cut of the profit from that song, and the more vague the definition of "use" becomes, the more credits they can have, and therefore the more money they will make without having to even acquire more songs.

Now, I can make an argument against this practice due to the "modern media companies encourage homogeneous sludge" argument, but the more important note is how different the music industry is treating music credits versus how visual art credits simply do not work and allow for AI art to sneak in. If you made an AI music generator instead, made it scan top 40 hits back decades for its learning set, and then started posting the music as your own creation or as a way to get "free music", the RIAA would have your ass on a platter in less than a week.

And I am not saying this because the RIAA is 'good' -- it's not like the record companies, once they get that interpolation credit, are actually distributing that cut of profit fairly. But it's so demonstrative of how, when it comes to who makes money on art, it's entirely down to might makes right, and the only reason AI art is allowed to exist as "free art generation" is because it is taking exploiting artists who have no legal or financial power to stop them.

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Louis Chanina

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